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AlsoThere prevé una nueva era del comercio entre México y Canadá enfocada más en servicios que en manufactura
AlsoThere prevé una nueva era del comercio entre México y Canadá enfocada más en servicios que en manufactura

El artículo explica que la relación comercial entre México y Canadá se encamina hacia una nueva etapa centrada en los servicios basados en conocimiento e innovación tecnológica, complementando el tradicional intercambio manufacturero. Mientras Canadá lidera en inteligencia artificial y tecnologías profundas, México aporta una amplia base de talento en ingeniería alineada al nearshoring, lo que abre oportunidades de colaboración para reducir las barreras de internacionalización y facilitar que las empresas de ambos países escalen operaciones sin necesidad de realizar grandes inversiones iniciales.

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Thunderbird and AlsoThere Collaborate to Advance eSource Capital’s Next Phase of Global Growth
Thunderbird and AlsoThere Collaborate to Advance eSource Capital’s Next Phase of Global Growth

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Tech marketplaces: Solving the last-mile billing barrier to global growth
Tech marketplaces: Solving the last-mile billing barrier to global growth

This article analyzes the rapid growth of hyperscaler cloud marketplaces as a dominant channel for enterprise software distribution, driven by the economic synergy between cloud providers and independent software vendors (ISVs). It breaks down the roles and strategic challenges facing five key ecosystem players—ISVs, hyperscalers, enterprise customers, local reseller partners, and traditional distributors—while highlighting key trends such as leveraging pre-approved cloud consumption commitments to fund software purchases. Ultimately, the author emphasizes that while marketplaces offer streamlined procurement, their full global scaling depends on resolving cross-border billing frictions, tax compliance, partner compensation models, and corporate spending governance.

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The cloud killed the partner. What now?
The cloud killed the partner. What now?

This article charts the historical collapse of traditional technology distribution models and proposes a new framework, the "Tech Partner 3.0 Model," to restore partner profitability in the cloud era. The author details how the industry shifted from territorial "Model 1.0" generalists—who earned high margins for absorbing local market complexity—to "Model 2.0," where cloud computing commoditized software delivery, squeezed partner margins down to 5–20%, and introduced severe economic risks. To solve this crisis, the piece advocates for "Model 3.0," which breaks up the traditional all-in-one partner role into an ecosystem of functional specialists: distinct entities optimized specifically for demand generation, implementation services, or transactional infrastructure. Ultimately, the author contends that hyperscalers, ISVs, and channel partners must abandon generalist strategies and embrace collaborative specialization to build a sustainable, high-margin partner network.

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CONOCIMIENTO ES PODER

AlsoThere prevé una nueva era del comercio entre México y Canadá enfocada más en servicios que en manufactura - Sobre AlsoThere

Sobre AlsoThere

AlsoThere prevé una nueva era del comercio entre México y Canadá enfocada más en servicios que en manufactura

El artículo explica que la relación comercial entre México y Canadá se encamina hacia una nueva etapa centrada en los servicios basados en conocimiento e innovación tecnológica, complementando el tradicional intercambio manufacturero. Mientras Canadá lidera en inteligencia artificial y tecnologías profundas, México aporta una amplia base de talento en ingeniería alineada al nearshoring, lo que abre oportunidades de colaboración para reducir las barreras de internacionalización y facilitar que las empresas de ambos países escalen operaciones sin necesidad de realizar grandes inversiones iniciales.

Leer más
Tech marketplaces: Solving the last-mile billing barrier to global growth - Prensa

Prensa

Tech marketplaces: Solving the last-mile billing barrier to global growth

This article analyzes the rapid growth of hyperscaler cloud marketplaces as a dominant channel for enterprise software distribution, driven by the economic synergy between cloud providers and independent software vendors (ISVs). It breaks down the roles and strategic challenges facing five key ecosystem players—ISVs, hyperscalers, enterprise customers, local reseller partners, and traditional distributors—while highlighting key trends such as leveraging pre-approved cloud consumption commitments to fund software purchases. Ultimately, the author emphasizes that while marketplaces offer streamlined procurement, their full global scaling depends on resolving cross-border billing frictions, tax compliance, partner compensation models, and corporate spending governance.

Leer más
The cloud killed the partner. What now? - Prensa

Prensa

The cloud killed the partner. What now?

This article charts the historical collapse of traditional technology distribution models and proposes a new framework, the "Tech Partner 3.0 Model," to restore partner profitability in the cloud era. The author details how the industry shifted from territorial "Model 1.0" generalists—who earned high margins for absorbing local market complexity—to "Model 2.0," where cloud computing commoditized software delivery, squeezed partner margins down to 5–20%, and introduced severe economic risks. To solve this crisis, the piece advocates for "Model 3.0," which breaks up the traditional all-in-one partner role into an ecosystem of functional specialists: distinct entities optimized specifically for demand generation, implementation services, or transactional infrastructure. Ultimately, the author contends that hyperscalers, ISVs, and channel partners must abandon generalist strategies and embrace collaborative specialization to build a sustainable, high-margin partner network.

Leer más
Why I changed how I pitch AI: It’s no longer about saving money, but managing tokens and adoption - Prensa

Prensa

Why I changed how I pitch AI: It’s no longer about saving money, but managing tokens and adoption

Written by an enterprise technology leader with over 30 years of experience, this article outlines a strategic shift for executives from viewing AI as a short-term cost-cutting tool to integrating it into core business strategies. The author argues that successful AI adoption requires direct C-suite ownership, an acceptance of AI’s probabilistic nature over rigid IT standards, and a deep financial understanding of token-based pricing models rather than flat subscription fees. Ultimately, the piece warns that focusing solely on headcount reduction or marginal financial savings harms service quality and long-term enterprise value, advocating instead for using AI as an operational multiplier to accelerate broader corporate goals.

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MEDIA INFORMATIVA

Sobre AlsoThere

Expande tu Negocio Globalmente: Las 4 Claves de AlsoThere

Entrevista

Entrevista de Enrique Camacho en oneXión Índigo

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